If you’re looking for a new idea for mailing to your real estate farm or to other prospects, try thinking inside the box instead of outside of the box. What I mean is try sending them a REAL box, instead of a regular old envelope or postcard like the hundreds of other agents... 

A lot of agents are tempted to use mailers as a form of advertising. Unfortunately, in most cases much of the effort and cost is wasted with no return. Here are 5 tips on generating more income from mail. 1. Do not send to the popular and well known neighborhoods. These residents...