Posts Tagged ‘past clients’

Get More Traffic at Your Open Houses

May 11, 2008 Marketing

A common complaint among agents about open houses is the number of “tire kickers” and the lack of serious visitors. Other agents may sit at an opn house for hours and not see a single soul drop by. If you’ve been having a hard time picking up prospects at open houses, here are some ideas to get more traffic at your open house:

1. Send invitations: A simple postcard inviting others to your open house can usually boost traffic if done right. Target neighborhoods by price range or that have a high number of home aready for sale. If your budget allows, try to send a minimum of 50 invitations.

2. Knock on doors: Visit the neighbors of the open house and invite them to come over and enjoy some refreshments. This is your opportunity to find out if/when they’ll be moving.

3. Pick up the phone: Call at least 15 people and tel them you are having an open house and invite them to visit. You can call past clients, old friends, or previous open house visitors.

4. Remember the signs: A simple sign rider that says “Open Sunday 1-4″ can be useful. Be sure your directionals from main roads are clear to read and follow.

5. Advertise on the internet: Many home buyers now look online to see where the open houses are. If you’re not already listed on sites like OpenHouse.com you may want to talk to your broker on making it available for your company’s listings and clients.

6. Choose the date carefully: Some days are better than others for open houses. The weather can play a deciding factor as well as things such as sports events, graduations, holidays, and activities. Some agents have had success holding open houses on weekday evenings or Saturday morningsa instead of the traditional Sunday afternoon.

Following these 6 tips will help you boost your open house traffic and hopefully meet more quality prospects in the process.

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Become Their Realtor For Life

May 10, 2008 Marketing

Most people will buy and sell at least 2 or 3 houses in their lifetime, many will have several more real estate transactions throughout their lifetime. Past clients can also be a source of referral business, so it’s always worthwhile to stay in touch with your clients long after the sale is over.

Here are 5 great ways to keep in touch with your past clients:

1. Add them to your mailing list: Be sure to send them holiday cards, anniversary cards, birthday cards, and any promotional mailers you may have. They might not care that you just listed or sold another home, but it is a subtle way of reminding them you’re still active and thinking of them.

2. Call them regulary: It only takes a few minutes to call them and say “I was just thinking of you today, how are things going?” You can ask them if they know anyone who might be selling or buying a house, invite them to an office or professional function, or share some news with them they might be interested in hearing about.

3. Host a past client party: You can opt to host it at your own home or rent out a banquet room at your favorite restaurant. Make it fun, casual, and suitable for them to bring their families with them. You may want to have door prizes or a gift for each household you invite.

4. Keep them on your email list: Sending a quick monthly newsletter to their email every once in awhile is another easy way to keep in touch with past clients. You can include market updates, new listings, current local events, or recipes.

5. Send them gifts: You don’t have to send anything elaborate or fancy. A pack of seeds in the springtime, notepads with your information on them, sports team schedules, or other promotional marketing materials are nice gestures to remind them of you.

Starting out with just a few of these things will help you retain your past clients and keep them and their referrals coming back for more.

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