Real Estate Marketing Blog

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Become Their Realtor For Life

Most people will buy and sell at least 2 or 3 houses in their lifetime, many will have several more real estate transactions throughout their lifetime. Past clients can also be a source of referral business, so it’s always worthwhile to stay in touch with your clients long after the sale is over.
Here are 5 [...]

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Converting Callers Into Clients

In my office we called floor time “opportunity time” because we often received great inbound calls with people looking to buy or sell. I broke our office record with one of the best “opportunity time callers” – my client ended up purchasing a $730,000 house with me! Obviously this is not the “norm” for floor [...]

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Are You Wasting Your Time at Agent Opens?

We always tell our clients that having an open house specifically for agents is one of the best ways to find a buyer for their home. Some of these open houses are quite elaborate with fancy dinners, drinks, and even prizes and other incentives for attending.
But how many of us are there are really there [...]

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10 Things Your Broker Won’t Tell You

During your initial interviews in selecting a broker, the discussion usually focuses on wonderful training and marketing programs – but don’t be fooled, there are many things your broker won’t tell you. There are several things no recruiting manager will bring up until after you’ve signed your contract…and maybe not even until you’ve put in [...]

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What Does Your Sign Say About You?

It never ceases to amaze how many decrepit real estate signs I see just driving around each day. Some signs have peeling paint, are leaning like the Eiffel tower, many don’t even have a phone number or name rider on them. Others have so many riders hanging off of them you can’t even read what [...]

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Need a Business Letter? You Might Like This…

Writing business letters and prospecting letters can be a time consuming job. It’s easy to spend hours mulling over the right words to say, formatting it, and printing it. And then after all that work you don’t get a single phone call.
To make your life a little easier, and to start seeing results from your [...]

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