A niche is choosing a specific group of people you specialize in. It’s a group of buyers or sellers you know more about than any other group of buyers or sellers. Having a niche can be a tremendous way of building your name recognition, and your client base. But what niche should you choose? Many [...]
This post is the first in our series Farming is Not Dead. (Farming IS Not Dead=FIND) Choosing the right area to farm can be the most crucial decision of them all. You do not want to be stuck putting in a lot of effort, time, and cost into an area that does not have a [...]
Many real estate agents are familiar with the concept of farming, but aren’t sure how to effectively farm in real estate successfully. The term “farming” in real estate usually refers to a geographic location an agent markets to regularly and reaps the benefits of more listings and referrals. Like a real farm, agents must work [...]
It seems that EVERYBODY has a personal website or blog, doesn’t it? But the truth is there are many agents who haven’t come to terms that the internet is here to stay and they are missing big time on potential business because of it. I’m not going to tell you HOW to blog, but I [...]
It’s no secret that most real estate agents fail. Thousands of agents become licensed each year, and within months few of those agents are still in business. The ones who managed to hang on past the first 3 months are often struggling. Why do these agents fail? Were they not determined enough? Unorganized? Not assertive [...]
Many of you may have seen this video before about real estate clients and how they feel about being treated at leads: I am not a lead For many agents watching this video, it’s a hard pill to swallow. They’re not paying you for your time. They don’t care about your personal life. They only [...]
