A QR (Quick Response) code is a machine-readable 2D image, similar to a barcode.   These codes can be read by scanners or by smart phone applications, by directing the phone’s camera lens at the code.  It then directs the user to any web address that has been set by the QR code owner.

For real estate, it is a quick simple way to connect offline to online material.  By using these codes on property signs, listing info sheets, open house flyers and your business cards, it makes it simple to link these offline informational materials to an online venue such as  an individual listing website or your real estate website.

A quick Get Started Guide:

1) Get a QR Code generator. While there are several generators to chose from, QRreateBuzz has been highly recommended due to its superior tracking capabilities. Another simple generator would be available at qrstuff.com.
2) Download QR Code Reader. To read the QR codes that you generate, you’ll need the QR code reader app on your smart phone. You can find numerous apps through the iTunes store, android market or blackberry app world.
3) Get organized. Select the properties you are looking to market and set up landing pages on line. Once you have this set, you can then generate the QR Code.

One Caveat – Mobile Optimization!

The web page that you direct the consumer to MUST be optimized for viewing on a mobile device.  A site like Vyoo.it will make a mobile friendly landing page with all of the details of the property of your choosing including price, photos and of course your contact info.

FortuneBuildersU.com “Real Estate Marketing Tips How to Use Pre-Foreclosure Door Packets”

Than Merrill From A&E’s “Flip This House” Teaching Powerful Investing Techniques For Real Estate.
Video Rating: 0 / 5

I’m Darin Persinger of socialcruiting.com In this video I share the The 1-2-1 Business Development Formula. It blends social media, seo, marketing, prospecting and appointments all in to one simple to remember and simple to implement formula. Using this formula will help you focus daily on making content, generate appointments with recruits and meet face to face for conversations. Darin consults real estate brokerages and offices on using social media to recruit productive real estate agents.
Video Rating: 0 / 5

In any kind of business these days, it isn’t ideal any longer to spend millions of dollars for promotion, exposure, advertising and maintenance. Whatever kind of livelihood you have online be sure that you know enough about SEO to keep your site working and gaining revenues.

What about marketing online for real estate agents? In actuality, real estate is a fantastic niche because most people nowadays look to online sources for real estate information no matter what type of subcategories you have. What’s the point of worrying about search engine optimization for your website? The answer to this question is to basically place your website on the map of every major search engine existing today and keep it in front of all those prospective clients. Keep in mind that major search engines are being used by millions of people each day.  Just reckon of the amount of traffic it can give your site!

One effective way of making your website stand out to surfers is by using free advertising.  Free advertising?! Yes –  by leaving your website URL on forum sites that are in the same business niche as yours. Every time you post a comment, question etc. you have the ability to sign that post with your name and your website url.  Remember to be knowledgeable enough about your own market so anytime a question comes up, you’ll have no problem answering it with authority.  This serves two purposes: 1. it will drive potential clients to your site because those people will click your link to find out more and 2.) it increases your page rank of your website to have links on different sites, especially established, well known sites.

By the time an online visitor checks out your site by clicking on the links available on the forums, be sure that you’re site is presentable enough, especially on the first page.  But what you really want to do each time a visitor checks out your site, is to convince them to come back to your site again and again. Get their name and e-mail address using an opt-in form. You can then send them notices every time you have a new house listed for sale. But, unless you have the time and the technical know-how, you should consult with a website professional to make the optimal real estate website.

Before I get into this list of real estate wordpress themes, I have an vital question for you: Is Your Business Worth $20?

So many agents spend hundreds and thousands of dollars on tons of marketing materials like newspaper ads and everything else – only to see small actual return on investment. A professional looking website when executed properly but is worth a goldmine, advertising you and your services 24/7 infinitely for less than what it costs for an ad in the newspaper for one week.

I see so many terrible real estate websites out there on a constant basis, and it just doesn’t make sense because it is so simple to get a nice looking professional site – and without spending a lot of time. If your site is an eyesore or isn’t making you money, then it’s time to give your blog a face lift. When you can have an impressive looking site that doesn’t require you to edit a single line of html or php code for anywhere between $20 to $100 (depending on which design you pick from the ones available below), why wouldn’t you do it?

As most of you know, I’m a huge advocate of WordPress, a free open source blogging platform. WordPress is one of the simplest ways for any real estate agent to set up a low cost and affordable website solution. While there are a number of free wordpress real estate themes, some of the best of them are paid (aka “premium”) – and many of them are just between $25 and $35. If you question me, $25 for a professional looking website that helps you convert visitors into clients and commissions is a heck of a steal – and you and your business is worth every penny spent.

If you reckon you’re worth $25, then you need to pick one of these themes and do something today.

Here are some of my top picks for themes for real estate agents to use, whether you’re a commercial real estate agent or a residential one:

Our Home Real Estate Theme

This is a sharp looking light theme that gives an brilliant emphasis on listings. Demo and More Info

Real Estate Theme

This is one of those incredible themes I was talking about where you could get a professional looking site for only $25. It features three possible color schemes, featured post section for listings, and an admin panel to customize everything with no need to touch a line of code. Demo and More Info

Villa Grand Real Estate Theme

What I like most about this theme is that it has a built in search function that is featured right as visitors come to your site. It also has some nice details and a excellent layout for those who are blogging also. Demo & More Info

Estate Theme

WooThemes is one of the most well loved WordPress theme creators and you can be assured that their themes work effortlessly. When they say you won’t need to touch a line of code, they mean it – their options back end panels are phenomenal. This is their first theme specifically for real estate agents and it does not disappoint with a huge search box and featured listings on the front page with an image gallery and Google maps integration on property detail pages. A blog is built in – keeping your posts with news and updates separate from your listings which will keep sellers pleased as well. It’s a small more – but if you want a complete system that’s simple to manage and deal with, it’s the one to get. Click Here for Details & Demo

Eminence WordPress Theme

This is another super affordable theme that is not specific for real estate agents but has a nice layout where you can not only feature listings, but also sections for your services as well. It features multiple color schemes, and it’s my top pick for a commercial real estate blog. Demo & More Info

WP Pro Real Estate Theme

I like this theme too, again for its clean color scheme and design layout. Demo & More Info

Smooth Real Estate Theme

The Smooth Real Estate theme features a fantastic clean layout and a few custom plug-ins to help you manage listings. It has a ton of advanced features such as a nice gallery for featured listings, auto thumbnail generation, and an simple to use admin panel. Click here to view more details & live demo.

Bel Air Theme

This is another elegant and stylish theme for real estate agents. It features multiple color schemes and a clean and well organized layout. Click here to visit Aloha Themes.

Open House

This is yet another awesome theme. (Are you seeing a trend here? All of these are fantastic and affordable!) No custom fields are required and images are automatically resized, which is making it even simpler than before to use a theme like this. Click here to view more details.

Homeowner Real Estate Theme

This is another fantastic looking theme that offers features like built in map integration and again doesn’t require messing around with code or custom fields. Click here to view more details

StudioPress Agent Real Estate Theme

StudioPress is one of the most known premium theme creators, and their theme for real estate agents is a nice variation from the original Revolution Theme. Click here to visit StudioPress.

DeCasa Real Estate Theme

This is another theme many people don’t realize is available. It’s white and clean and well organized. Click here to visit ThemeShift.

eBusiness Theme

This is another fantastic “not real estate specific but pretty dang excellent” theme that I like. It offers a wide selection of 15 different color options and is super affordable at just $19.95. Not only is it a excellent price, but you can also download unlimited copies of 20 other themes as well! I am a member of this site and can personally attest that the themes are cleanly coded, pretty decent out of the box for SEO, and there’s even a nice support forum with a lot of other members to help you out if for some reason you should get stuck. Visit Elegant Themes for more details

Thesis WordPress Theme

For those of you looking for a wordpress theme that has more of a blog feel, Thesis is the theme most pros use. Not only is it highly customizable and probably one of the leading themes in terms of SEO, but it looks fantastic, too. Learn More.

So that’s my round-up of the best 15 WordPress Themes a real estate agent could use. Some of these start at just $20 and none of them are over $200 – so its a worthwhile investment to take your site to the next level. All of these themes provide an option panel perfect for the person who does not want to become a wordpress theme expert just to have a strong online presence. The toughest part about any of these themes of course will be deciding between which of these you like the best and want to use!

Do you know of any wordpress themes I might have missed? Using one of these themes and want to show off your site? More importantly, is your business worth at least $25 to you? Share your thoughts in the comments below!