Real Estate Marketing Blog

Category Archives: Marketing

FIND Tip #2: Creating a Real Estate Farming Plan

This post is the second in our FIND series: Farming Isn’t Dead. Now that you’ve had a week to research and choose your target neighborhood as your farm, you’re ready to start making your plot. Proper plotting is essential in making sure your farming efforts utilize your time the most wisely and remain within budget. [...]

Do You Have a Niche?

Marketing by Kathleen

A niche is choosing a specific group of people you specialize in. It’s a group of buyers or sellers you know more about than any other group of buyers or sellers. Having a niche can be a tremendous way of building your name recognition, and your client base. But what niche should you choose? Many [...]

FIND Tip #1: Choosing a Farm

Marketing by Kathleen

This post is the first in our series Farming is Not Dead. (Farming IS Not Dead=FIND) Choosing the right area to farm can be the most crucial choice of them all. You do not want to be stuck putting in a lot of effort, time, and cost into an area that does not have a [...]

Farming Isn’t Dead – How to Farm in Real Estate

Marketing by Kathleen

Many real estate agents are familiar with the concept of farming, but aren’t sure how to effectively farm in real estate successfully. The term “farming” in real estate usually refers to a geographic location an agent markets to regularly and reaps the benefits of more listings and referrals. Like a real farm, agents must work [...]

Why Agents Fail

Marketing by Kathleen

It’s no secret that most real estate agents fail. Thousands of agents become licensed each year, and within months few of those agents are still in business. The ones who managed to hang on past the first 3 months are often struggling. Why do these agents fail? Were they not determined enough? Unorganized? Not assertive [...]

Using Direct Mail for Marketing Campaigns

Marketing by Kathleen

A lot of agents are tempted to use mailers as a form of advertising. Unfortunately, in most cases much of the effort and cost is wasted with no return. Here are 5 tips on generating more income from mail. 1. Do not send to the well loved and well known neighborhoods. These residents are bombarded [...]