It is very simple for others to add your RSS feeds to their site. First, they need to subscribe to yourfeed. Once they successfully subscribe, then they will receive fresh content coming from your site, in the form of a feed. Now, your site and material will receive greater exposure through a dramatic increase in traffic and, as a result, delight in a much better search engine ranking.

Some other way RSS feeds can boost your real estate website to a better ranking:

* It will drive more traffic to your site, and will increase viewers for both commercial and residential property listings;
* Can be used to announce new featured home listings or open houses to be held;
* Can be used to provide latest real estate information and news; and
* It will really help your SEO campaign as major search engines, like Google, like RSS feeds

You can also use RSS feeds, from real estate listing sites, within your website to keep potential home buyers up-to-date with the latest home listings. If they are interested in the properties syndicated to them, then they will just click on it to go back to your website (and increase your traffic).

As such, adding RSS feeds on your website is one of the key tools be included in your real estate marketing campaign. Having an RSS feed will significantly improve your rankings, drive more traffic to your site and therefore increase your sales.

There are several real estate marketing techniques that can give you the edge against other agents. Often, real estate marketing comes down to cold calling, placing ads, or running television/radio ads. But, here are some creative real estate marketing techniques that can work, especially in the kind of tough market that so many agents face today.  New thoughts cost small and these offer few negative consequences if they fail.

Develop a list of renters who want to become owners – build that buyer pool!

Many people struggle to become owners because of debt to income issues or credit problems. You could work with real estate investors to provide lease-options to these particular clients. Help them rebuild their credit history to become eligible to finance a mortgage and you may receive a finder’s fee.

Use social marketing techniques – make new friends.

Different companies have found that this is a new and different playing field. You can interact with buyers and sellers and prospects as well. This can allow you to build up a network of individuals who are familiar with you. Part of a real estate agent’s job is to become a familiar face in the community so that people looking to sell their house will call you and this is a perfect way to demonstrate your expertise in real estate and the community itself. Join different interest groups in your community. Don’t just limit it to real estate – the thought is to make new relationships that could flower into a real estate client or referral.  A fantastic place to look for these types of groups is Meetup.

Another way that you can use social networking sites would be to make a website and link it to well loved social networking sites such as Facebook and Twitter. This can help drive traffic to your particular property for sale. This is effective because it can be hard to get a website receiving organic traffic as quickly as traffic can arrive from these social networking sites. You can make Facebook pages or groups for each specific property as well.  It is something to certainly include in your listing presentation – Sellers are becoming increasingly tech savvy and want an agent who is also.

Post small videos on a video submission website.

YouTube is the place to post informational real estate videos. Many marketers have realized fantastic profits by making videos and it can be honestly inexpensive.  You could simply use a video camera, edit with a software program for free, and then post the video. Video submission sites are ruled by amateurs so the quality does not have to be impeccable. Just pick a topic that would interest real estate buyers/sellers and make a small outline for yourself. Of course, be clean and professional and speak clearly and concisely. The thought is to provide useful information and to demonstrate your expertise in real estate.

Offer something of value to a person who buys your listing.

Gift cards at local home improvement stores, homeowner services from neighborhood businesses (get for free or at a discount and build up your relationships with local business owners as well) are some of the things you can offer potential buyers. People like getting something for nothing or at a steep discount – look at the success of Groupon!

What are some creative ways you market yourself?

For real estate, it is a quick simple way to connect offline to online material.  By using these codes on property signs, listing info sheets, open house flyers and your business cards, it makes it simple to link these offline informational materials to an online venue such as  an individual listing website or your real estate website.

A quick Get Started Guide:

1) Get a QR Code generator. While there are several generators to chose from, QRreateBuzz has been highly recommended due to its superior tracking capabilities. Another simple generator would be available at qrstuff.com.
2) Download QR Code Reader. To read the QR codes that you generate, you’ll need the QR code reader app on your smart phone. You can find numerous apps through the iTunes store, android market or blackberry app world.
3) Get organized. Select the properties you are looking to market and set up landing pages on line. Once you have this set, you can then generate the QR Code.

One Caveat – Mobile Optimization!

The web page that you direct the consumer to MUST be optimized for viewing on a mobile device.  A site like Vyoo.it will make a mobile friendly landing page with all of the details of the property of your choosing including price, photos and of course your contact info.

One example of a popular real estate marketing technique would be to offer a No Cost Obligation Competitive Marketing Analysis (CMA) to attract consumers. Once you’ve established a relationship with the prospect, you can then segue into your pitch to sell additional, higher-margin products and services that enhance the consumer’s interaction with the low-cost product or service.  Specifically, you are seeking a listing from the client, and if you get it you can then add-on “seller” giveaways to make the listing more appealing to buyers and therefore easier to sell (seller agrees to pay discount points, offer home warranty plans, etc.)  However, we are not talking about under pricing the property for a quick sell or to engage in unethical practices.  Rather, I am proposing that you having an open and honest dialogue with your seller to determine what kinds of concessions he or she is willing to make to get his or her property closed.  It could be any sort of home upgrades such as paint, a new roof, carpeting, gift certificates for appliances etc.

A popular marketing technique would be to target different segments of the market such as renters. Build a list of renters struggling to be owners and offer to assist them to rebuild their credit and perhaps refer them to real estate investors who might be willing to do a lease-option transaction.  You might earn yourself a finder’s fee and you will definitely have the appreciation and future business of that real estate investor.

Some real estate marketing techniques are based on market dominance. In this scenario, you would produce data to support your market dominance based upon market share in the community (i.e. number of homes sold etc).  There are other techniques that cross into more aggressive territory and can even be based on warfare strategies. Ever hear of Guerilla Marketing? Well, that’s where the term comes from.

Using a technique or techniques that you are comfortable with and is more in line with your personality is recommended. It is far easier to be authentic which is critical in any sales marketing.  Patience is essential as well – this is not an overnight success story – it’s a “slow and steady wins the race” situation.   While you may not see your desired results immediately, you will eventually reap the benefits of your efforts.

1. Write about something you want to make or invent.

2. Write a “Best of ______” post.

3. Give a tour of your blog.

4. Make a list of your favorite blog posts, websites etc.

5. Write about a new trend in the real estate industry.

6. Listen to Talk Radio for thoughts.

7. Write about challenges you have faced as a real estate agent.

8. Write about the greatest lesson you have learned in your life.

9. Draw inspiration from your children.

10. Write about the pros and cons of something

11. Write about the “hideous truth” about some facet of the real estate industry. Don’t be worried to stir up a small controversy – it fosters conversation! Embrace the negative comments!

Some of these thoughts can breathe new life into a tired blog.  I suggest a blog journal so that you can write down thoughts when inspiration strikes you and don’t forget pictures! They are immediate attention getters. I hope I inspired you today and please share your posts with us!