Real Estate Marketing Blog

Author Archives: Kathleen

FIND Tip #1: Choosing a Farm

Marketing by Kathleen

This post is the first in our series Farming is Not Dead. (Farming IS Not Dead=FIND) Choosing the right area to farm can be the most crucial choice of them all. You do not want to be stuck putting in a lot of effort, time, and cost into an area that does not have a [...]

Farming Isn’t Dead – How to Farm in Real Estate

Marketing by Kathleen

Many real estate agents are familiar with the concept of farming, but aren’t sure how to effectively farm in real estate successfully. The term “farming” in real estate usually refers to a geographic location an agent markets to regularly and reaps the benefits of more listings and referrals. Like a real farm, agents must work [...]

If You Don’t Have a Real Estate Blog, You’re Missing Out

Technology by Kathleen

It seems that EVERYBODY has a personal website or blog, doesn’t it? But the truth is there are many agents who haven’t come to terms that the internet is here to stay and they are missing huge time on potential business because of it. I’m not going to tell you HOW to blog, but I [...]

Why Agents Fail

Marketing by Kathleen

It’s no secret that most real estate agents fail. Thousands of agents become licensed each year, and within months few of those agents are still in business. The ones who managed to hang on past the first 3 months are often struggling. Why do these agents fail? Were they not determined enough? Unorganized? Not assertive [...]

I Am NOT a Lead…

Agent Life by Kathleen

Many of you may have seen this video before about real estate clients and how they feel about being treated at leads: I am not a lead For many agents watching this video, it’s a hard pill to swallow. They’re not paying you for your time. They don’t care about your personal life. They only [...]

Using Direct Mail for Marketing Campaigns

Marketing by Kathleen

A lot of agents are tempted to use mailers as a form of advertising. Unfortunately, in most cases much of the effort and cost is wasted with no return. Here are 5 tips on generating more income from mail. 1. Do not send to the well loved and well known neighborhoods. These residents are bombarded [...]