A QR (Quick Response) code is a machine-readable 2D image, similar to a barcode. These codes can be read by scanners or by smart phone applications, by directing the phone’s camera lens at the code. It then directs the user to any web address that has been set by the QR code owner.
For real estate, it is a quick simple way to connect offline to online material. By using these codes on property signs, listing info sheets, open house flyers and your business cards, it makes it simple to link these offline informational materials to an online venue such as an individual listing website or your real estate website.
A quick Get Started Guide:
1) Get a QR Code generator. While there are several generators to chose from, QRreateBuzz has been highly recommended due to its superior tracking capabilities. Another simple generator would be available at qrstuff.com.
2) Download QR Code Reader. To read the QR codes that you generate, you’ll need the QR code reader app on your smart phone. You can find numerous apps through the iTunes store, android market or blackberry app world.
3) Get organized. Select the properties you are looking to market and set up landing pages on line. Once you have this set, you can then generate the QR Code.
One Caveat – Mobile Optimization!
The web page that you direct the consumer to MUST be optimized for viewing on a mobile device. A site like Vyoo.it will make a mobile friendly landing page with all of the details of the property of your choosing including price, photos and of course your contact info.
The number of phones that are capable of using the codes will rise dramatically in the coming year or so. Make your QR Code plot now, and you could be seeing targeted traffic to your custom listing sites from these codes. Remember, you can have a code for your personal website as well, placing it on your business cards and in other advertisements.
Awesome post ! thanks..
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