4 Creative Real Estate Marketing Techniques to Boost Your Client Base

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There are several real estate marketing techniques that can give you the edge against other agents. Often, real estate marketing comes down to cold calling, placing ads, or running television/radio ads. But, here are some creative real estate marketing techniques that can work, especially in the kind of tough market that so many agents face today.  New thoughts cost small and these offer few negative consequences if they fail.

Develop a list of renters who want to become owners – build that buyer pool!

Many people struggle to become owners because of debt to income issues or credit problems. You could work with real estate investors to provide lease-options to these particular clients. Help them rebuild their credit history to become eligible to finance a mortgage and you may receive a finder’s fee.

Use social marketing techniques – make new friends.

Different companies have found that this is a new and different playing field. You can interact with buyers and sellers and prospects as well. This can allow you to build up a network of individuals who are familiar with you. Part of a real estate agent’s job is to become a familiar face in the community so that people looking to sell their house will call you and this is a perfect way to demonstrate your expertise in real estate and the community itself. Join different interest groups in your community. Don’t just limit it to real estate – the thought is to make new relationships that could flower into a real estate client or referral.  A fantastic place to look for these types of groups is Meetup.

Another way that you can use social networking sites would be to make a website and link it to well loved social networking sites such as Facebook and Twitter. This can help drive traffic to your particular property for sale. This is effective because it can be hard to get a website receiving organic traffic as quickly as traffic can arrive from these social networking sites. You can make Facebook pages or groups for each specific property as well.  It is something to certainly include in your listing presentation – Sellers are becoming increasingly tech savvy and want an agent who is also.

Post small videos on a video submission website.

YouTube is the place to post informational real estate videos. Many marketers have realized fantastic profits by making videos and it can be honestly inexpensive.  You could simply use a video camera, edit with a software program for free, and then post the video. Video submission sites are ruled by amateurs so the quality does not have to be impeccable. Just pick a topic that would interest real estate buyers/sellers and make a small outline for yourself. Of course, be clean and professional and speak clearly and concisely. The thought is to provide useful information and to demonstrate your expertise in real estate.

Offer something of value to a person who buys your listing.

Gift cards at local home improvement stores, homeowner services from neighborhood businesses (get for free or at a discount and build up your relationships with local business owners as well) are some of the things you can offer potential buyers. People like getting something for nothing or at a steep discount – look at the success of Groupon!

What are some creative ways you market yourself?