Real Estate Marketing Blog

5 Reasons to Outsource Your Work

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You may be wondering what reasons to outsource your work would justify the potential cost and risk from hiring someone else to do everything you normally would do. However, there are many benefits of delegating tasks to another person – especially if you are one of the many people who feels as if there simply are not enough hours in the day.

One of the most common mistakes agents make is to try and do everything themselves. Sure, you can do it alone – but often times it ends up costing you more in the long run than it would cost you to hire someone. Imagine if your primary role as an agent was to just stick a sign in the yard, wait for an offer, and show up at the closing table. That’s how easy it’s supposed to be, right? If you outsource properly, it can be.

Here’s 5 Reasons to Outsource Your Work:

1. Saves You Time: How much is your time worth to you? Is it worth it to you to pay someone $25 so you have the time to go to your kid’s sporting events or do something with your friends? Chances are, the answer is yes. Nobody can be everywhere and do everything at once all at the same. If your time is important to you – and it should be – then outsourcing is a great way to delegate those tasks that are the most time consuming and least rewarding.

2. Build a Team: Real estate teams not surprisingly typically succeed and long surpass over other individual agents in the office and region. Is it because they’re that much better? Not at all. They simply have more time to get more clients, and more clients always equals more sales. When someone else is licking envelopes and writing blog posts, you have a lot more time for networking events, making phone calls, and more. Usually once a team is established, they can get many phone calls and business just on their reputation alone.

3. Strengthen Your Weaknesses: There’s a good chance that as a real estate agent you’re not an expert in web design. Maybe you are clueless when it comes to real estate video marketing. It’s okay to not be a technical expert. But by ignoring these types of powerful marketing tools, you could be losing a lot of business. When you hire a well qualified expert to take over on these things, you can strengthen your weaknesses. Whatever you couldn’t do on your own is now possible.

4. Make More Money: The saying “You’ve gotta spend money to make money” can really hold true in this situation. While you need to be careful that your outsourcing budget is being spent wisely, typically the less time you are wasting on mundane activities like filling out the blank forms on your office’s file folders, the more likely you’ll be able to spend time doing activities that actually generate revenue and sales. If you marketed an extra 10 hours per week, you would likely pick up at least one extra client per week, if not more. That extra client could equal several thousands of dollars, not to mention potential referrals for many years to come.

5. Gain a Competitive Edge: It’s quite likely that your competitors are NOT outsourcing. So many agents, even ones who are doing quite well, are afraid to take on the responsibility of hiring someone else to do their tasks. Being a few steps ahead of other agents in your area can truly make a difference on being successful and just being so-so.

These are just a few of the many reasons to outsource. I’m sure that many of you can add in reasons why you do or don’t outsource. If you’re not a subscriber already, subscribe by email and we’ll notify you of our upcoming post on how to outsource effectively.

7 Comments

  1. Posted July 10, 2009 at 5:44 pm | Permalink

    Outsourcing is the only way that allows me to finish all tasks.

    Another benefit is that by outsourcing I can save by not having to pay matching taxes and unemployment.

    ~Mack

  2. Posted July 12, 2009 at 5:14 am | Permalink

    Outsourcing is the way to be much more productive in your business. I out source particular tasks that save me lots of time.

    I have create screencasts of particular tasks that I need doing on a regular basis so I can show the videos to my outsource team without having to go over it again and again.

    Karl

  3. Posted July 21, 2009 at 3:44 am | Permalink

    Hiring an assistant for the real estate business is important, but timing the hiring is just as important. A good rule of thumb is to hire an assistant when you are doing more than 7 transactions a month. Then for every assistant your goal should be to double your workload. If you’re not ready for an assistant, then a transaction coordinator is a good first step. There are even online assistants who outsource to the San Diego real estate market. So office space doesn’t have to be an issue.

  4. Posted July 21, 2009 at 2:25 pm | Permalink

    outsourcing definitely it saves time and money

  5. Posted July 22, 2009 at 12:54 pm | Permalink

    outsource definitely saves the time but if the organization with which you work should be enough proficient to understand your work and should be ready to cooperate with you, it is better to have an face-to-face outsource rather than going online.

  6. Posted July 28, 2009 at 3:58 pm | Permalink

    I have been mixed on outsourcing. On one hand its impossible to do everything myself. But its pretty hard to find people that care as much about the business as I do. Personally I have had better luck with hiring companies that general assistants.

  7. Posted August 5, 2009 at 6:46 pm | Permalink

    Excellent post! As a Virtual Assistant, I’m proud of the diversity of services I can offer my clients. But what sets me apart is how much I care about them, their businesses AND their families. I work with my clients to ensure their ability to focus on 3 things: their clients, their business objectives and improving and multiplying their revenue streams.

    I’m so happy to see that there are some out there who appreciate the value a good VA can add to their business.

    Tameka E. Thomas
    Principal
    TheAdministrativeGenie.com

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