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With many builders and developers struggling, it can be difficult to attract buyers for new construction homes for sale, especially in markets saturated with new construction developments. However, many buyers still desire new construction homes and several builders and agents can take advantage of appealing to these buyers.
Here are some things that can help attract buyers to new construction developments:
Build a User Friendly Website: A user friendly website is important for potential home buyers, especially those looking for new construction homes. The site should be easy to navigate as well as have things anyone looking into new construction would be interested in – floor plans and models, neighborhood information, and other related info can help. For example, Homes For Sale Broughton Gate gives potential home buyers the opportunity to download a brochure with everything they need to know. An added bonus to having a website for a specific development/neighborhood is that it could later be used as a neighborhood news portal – ensuring an agent resales in the future.
Optimize for Internet Home Shoppers: It’s no secret that a strong web presence can attract potential buyers. Many potential buyers will often search for terms specific to their area. For example, a buyer looking for home in the Kennilworth area would likely search for New Homes Kennilworth. The more people attracted by search engines and can feel comfortable navigating the website, the more likely you will receive calls and visitors.
Know Your Target Market: Most new construction developments can appeal to a certain target market (ie – move up buyers, lifestyle buyers, etc.) Identifying your target market can help you better understand where to put your marketing efforts. For example, one development company I know specializing in retirement communities had an agent very active in senior activities around the area.
Offer Incentives: More and more developers are becoming creative with offering incentives to potential home buyers. Lagan Homes with Homes For Sale Little Stanion have several incentives to attract potential buyers – their most unique one being their offer to purchase a potential home buyer’s existing home so they can quickly and easily get into the new construction home of their dreams.
Offer Seminars: Purchasing new construction can be a little intimidating for some, since the process is often different than if they were to buy a pre-existing home. A seminar that offered information on making buying decisions, financing options, the process of a home being built, and even choosing custom options can possibly attract or encourage further interest in prospective buyers.
Follow Up: This is where many agents often fall short in marketing new construction homes. They may meet a prospect, but never follow up. Worse, they may not even think to call of their own past clients or SOI to tell them about the new development and special offers. Phone calls, mailers, and email campaigns can all be ways to follow up with someone.
Have any other tips for attracting buyers for new construction homes for sale? Share them in the comments below.
6 Comments
New home builders are jumping on the internet bandwagon. Lennar is very active with regular emails of their various sales and new communities.
New homes really have an advantage right now. Since they are in many cases competitively priced with the used but nobody has lived in them yet giving them an advantage. A website showing off the amenities will get you far. Include a video tour of a property.
I’ve also heard auctions are on the rise here lately. New construction builders are finding it much easier to find qualified buyers. Also, some auctions seem to secure higher sales price on new homes with less DOM and carrying costs.
craigslist is still by far the best online classifieds where you could post your ads for free. but what if they allow video ads?
It’s all about using Google Local. Remember, the 10-pack usually comes before all the organic results in the search engine results.
I thought your housing market had been hit even worse than ours in the UK? There has been very little new development here for the last few months, several larger sites even stopped part way through, due to properties not selling