Recently while checking out a site on Chicago Illinois Real Estate I was looking at their listings for condos and high rises. In a population dense area such as Chicago, condos and high rises are very well loved because it enables more people to live closer to the attractions of the city as well as offers some brilliant views of the city skyline and waterfront.
Marketing condos and high rises can be a challenge for some agents, especially if it seems the condo market has cooled or the competition is fierce. Whether you’re selling Real Estate in Chicago or in another area, hopefully these marketing thoughts for condos and high rises will be helpful!
Focus on the Lifestyle: Condo and high rise living offers a different lifestyle than single family homes do. Is the area just minutes away from business and recreational areas? Does the building offer a pool, exercise room, or other amenities to residents? By focusing on the lifestyle, you can focus your marketing efforts on people who will want to live just a walk away from a stadium, concert hall, or the best restaurants in town.
Prepare Brochures Right: Make sure you flyers and brochures include a map that highlights the condo’s location, floor plans, and any other features you know condo buyers are looking for. The flyer is what makes potential buyers keep thinking about the property and potentially come back for that second showing.
Start a Blog: Just about every neighborhood should have a blog in my opinion, especially for a metro neighborhood with a lot of activities and news going on. If there’s not a blog for a neighborhood you’re involved in marketing condos in – why not start one? Rather than focusing on all of Chicago Real Estate make a blog specifically about the Loop or the South Side for example. This can also help you build a niche and make you seem like the area specialist for buying and selling condos.
Choose Advertising Wisely: Advertising a condo takes special care, especially if the competition is steep. Instead of automatically going for the newspaper classified that will likely get lost in the crowd, you may be better off to see what is available online. There’s an fascinating article on newspaper advertising to show you why newspaper advertising isn’t working like it used to. Instead, check out local website advertising and have a professional banner designed, consider Adwords or other PPC advertising for specific condo buying keywords in your area, and aim for larger half or full page ads in niche publications in the area.
Have any other tips for how to market condos and high rises? Share your thoughts in the comments below!
Real Estate Marketing Tips for Condos and High Rises
Recently while checking out a site on Chicago Illinois Real Estate I was looking at their listings for condos and high rises. In a population dense area such as Chicago, condos and high rises are very well loved because it enables more people to live closer to the attractions of the city as well as offers some brilliant views of the city skyline and waterfront.
Marketing condos and high rises can be a challenge for some agents, especially if it seems the condo market has cooled or the competition is fierce. Whether you’re selling Real Estate in Chicago or in another area, hopefully these marketing thoughts for condos and high rises will be helpful!
Focus on the Lifestyle: Condo and high rise living offers a different lifestyle than single family homes do. Is the area just minutes away from business and recreational areas? Does the building offer a pool, exercise room, or other amenities to residents? By focusing on the lifestyle, you can focus your marketing efforts on people who will want to live just a walk away from a stadium, concert hall, or the best restaurants in town.
Prepare Brochures Right: Make sure you flyers and brochures include a map that highlights the condo’s location, floor plans, and any other features you know condo buyers are looking for. The flyer is what makes potential buyers keep thinking about the property and potentially come back for that second showing.
Start a Blog: Just about every neighborhood should have a blog in my opinion, especially for a metro neighborhood with a lot of activities and news going on. If there’s not a blog for a neighborhood you’re involved in marketing condos in – why not start one? Rather than focusing on all of Chicago Real Estate make a blog specifically about the Loop or the South Side for example. This can also help you build a niche and make you seem like the area specialist for buying and selling condos.
Choose Advertising Wisely: Advertising a condo takes special care, especially if the competition is steep. Instead of automatically going for the newspaper classified that will likely get lost in the crowd, you may be better off to see what is available online. There’s an fascinating article on newspaper advertising to show you why newspaper advertising isn’t working like it used to. Instead, check out local website advertising and have a professional banner designed, consider Adwords or other PPC advertising for specific condo buying keywords in your area, and aim for larger half or full page ads in niche publications in the area.
Have any other tips for how to market condos and high rises? Share your thoughts in the comments below!