Comments on: Real Estate Development Marketing http://upstartagent.com/2008/10/real-estate-development-marketing/ Real Estate Marketing Blog Thu, 01 Oct 2009 13:36:44 +0000 hourly 1 By: Upstart Agent http://upstartagent.com/2008/10/real-estate-development-marketing/#comment-1066 Upstart Agent Sun, 19 Oct 2008 23:33:33 +0000 http://upstartagent.com/?p=257#comment-1066 Good point Michael - I guess assumed that everyone would already have that! @Dena - Typically we pay for the majority - I would say 85% - this is all factored in by the size of the development - most sites are 5-6% commission unless otherwise negotiated. The marketing budget is then decided by a portion of how much anticipated commission will be company dollar. I'm sure this varies by broker developer & region trends however, so best to check with someone... I'll answer your other question in an upcoming post :) Good point Michael – I guess assumed that everyone would already have that!

@Dena – Typically we pay for the majority – I would say 85% – this is all factored in by the size of the development – most sites are 5-6% commission unless otherwise negotiated. The marketing budget is then decided by a portion of how much anticipated commission will be company dollar. I’m sure this varies by broker developer & region trends however, so best to check with someone…

I’ll answer your other question in an upcoming post :)

]]> By: Dena Davis@Shady Hollow Homes http://upstartagent.com/2008/10/real-estate-development-marketing/#comment-1063 Dena Davis@Shady Hollow Homes Sun, 19 Oct 2008 18:12:30 +0000 http://upstartagent.com/?p=257#comment-1063 One more question-- if you dont have development marketing experience what is the best way to compete for the business. Especially when you have no marketing collaterals. One more question– if you dont have development marketing experience what is the best way to compete for the business. Especially when you have no marketing collaterals.

]]> By: Dena Davis@Shady Hollow Homes http://upstartagent.com/2008/10/real-estate-development-marketing/#comment-1062 Dena Davis@Shady Hollow Homes Sun, 19 Oct 2008 18:09:55 +0000 http://upstartagent.com/?p=257#comment-1062 I would like to know from other agents here -- how much of the advertising can you expect a developer to pick up? Does the agent take that out of the 3%? or is it the commission plus advertising budget. I would like to know from other agents here — how much of the advertising can you expect a developer to pick up?

Does the agent take that out of the 3%? or is it the commission plus advertising budget.

]]> By: Michael Oliver http://upstartagent.com/2008/10/real-estate-development-marketing/#comment-896 Michael Oliver Mon, 06 Oct 2008 23:26:16 +0000 http://upstartagent.com/?p=257#comment-896 I agree with all this and would add that putting together a good website that shows what the projected finished product, floor plans, and layouts of the overall community will also help get people in the door since most will drive by see a new community but not stop in until they see something finished. This bridges the gap and allows for those who want more info to get it all online which should build more interest prior to everything being 100% complete. I agree with all this and would add that putting together a good website that shows what the projected finished product, floor plans, and layouts of the overall community will also help get people in the door since most will drive by see a new community but not stop in until they see something finished. This bridges the gap and allows for those who want more info to get it all online which should build more interest prior to everything being 100% complete.

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