Last week I posed the question: Why Should I hire you? I got some fantastic answers and as I hoped, each of them were very different. Eric Olson, an Austin real estate agent, was pretty close to hitting the mark: “Whatever you tell the client needs to be something they can relate to and find value in.”
Each client is going to be a small different and going to want and need different things. More importantly, different clients are going to value different things. For example, I would highly value Michael from Austin Homes for Sale services using Pay Per Click advertising. If my husband were to be the one hiring an agent but, he wouldn’t even know what pay per click meant! He would be more likely sold on Spike’s reason from Myrtle Beach Real Estate that he has a track record for getting high percentage offers for the listing price.
Different clients will need and want different things. Some will value more things than others. To really answer this question effectively, you need to know your potential client in and out. Here are some things to question yourself before answering “Why Should I Hire You?”:
What does the client NEED?
What does the client WANT?
What does the client VALUE?
How will working with me make them FEEL?
What do I provide that is DIFFERENT?
In real estate, most clients need to buy or sell a house. But they may have other needs – they may need to get a certain dollar amount for their home or have it sold within a small time frame. A client’s wants often go hand in hand with their needs – they might want an online advertising campaign or constant communication between you and them on the progress of the sale.
Asking how will working with me make them feel helps you cater to the emotions of the buyer – will working with you make them feel confident? Secure? Respected? Relaxed? Josh Whitford, who writes an brilliant Unconvential Marketing Blog was close to this with his answer: “Because work should be fun”.
Finally it’s vital to set yourself apart from the competition. What makes you extraordinary compared to the other agents in your market area? What are you doing that everyone else isn’t?
I really loved reading all of the answers everyone shared with me to my question. You can read all of the answers everyone shared here. If you didn’t already answer “Why Should I Hire You?” feel free to leave it now in the comments below.
I am always surprised by the short attention span of some sellers. In a listing appointment-- I am there to discuss the market, their home and how I will impact the sale of their home.
The most important thing should be "how are you going to market the sale of my home?" But I can always tell when a seller is listening.
All they want to know in some cases is price, price, price. Obviously you have to be able to speak into the listening of your clients. Sometimes I think that they just arent listening.
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