Something that is gaining popularity online are sites that offer to help buyers and sellers find real estate agents online. It makes it simple for the buyer or seller – they simply enter their name, contact information, and real estate needs and they are then matched with potential real estate agents to work with.
One example of a site such as this is Horizon Properties, a website based in Canada. This site serves as an online portal to help connect buyers and sellers with a recommended Real Estate Broker in Canada. It is simple for buyers and sellers to use. For example, if a buyer wanted to buy a house in Canada all the buyer would need to do is select to buy a house in Montreal from their list of well loved Canadian cities and instantly be matched up with an agent to work with.
Most of these sites are free to use, but often question for a referral fee from the commission of the sale for matching you with a buyer or seller. If you’re looking to find new clients to work with and won’t be significantly affected by a referral fee, sites such as Horizon Properties can be beneficial for both buyers and sellers but agents as well.
What are your thoughts on sites that match Buyers and Sellers with real estate professionals? Have you used any sites like these? What was your experience?
To address WPJ's comments, the challenge for us as online marketers is to covert the relationship to a real relationship.
The first step is building the relationship on the phone. Getting them to see you as a resource. Then having them hire you as their agent. Does this site Horizons.ca work on up front fees or referral fees?
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