Viral Marketing Campaign For Realtors

Today’s post is all about how to apply viral marketing campaigns to real estate. As the name suggests, a viral marketing campaign is one that spreads quickly and easily – it is “contagious” like a virus that everyone must have it or try it or use it. Usually we reckon of viral marketing campaigns for things like websites or fad products, but it can also be applied to real estate as well.

Viral marketing campaigns are sometimes called “word of mouth” marketing, as that is the most common way to spread it. It would work in real estate like this: You sell John and Suzy Buyer a home. John and Suzy Buyer loved the service you provided, so they tell 5 of their friends about you, each who gives you a call. These friends, also impressed by your services then go tell 5 of their friends…Pretty soon everybody knows you’re the agent to call.

In theory, it sounds pretty simple, but if you’re not getting referral leads from your past clients, chances are you are in need of a viral marketing campaign overhaul.

What are some ways you can implement a viral marketing campaign?

1. Provide exceptional service: Finding excellent customer service is not simple. There are thousands of agents who don’t return phone calls, ignore small details, and don’t really listen to their clients’ needs. By providing exceptional service, people will naturally be impressed and share with the people they know how fantastic it was to work with you.

2. Join Social Networks: There are hundreds of social networking sites that can help you with your viral marketing campaign. Facebook, MySpace, Classmates, and others are just a few to get started with.

3. Give something away: People like freebies. By giving away free things or discounts, you can quickly spread recognition as people share what they’ve gotten for free.

4. Make your own buzz: In order for a viral marketing campaign to work, there needs to be some “buzz” or a reason people would talk about you or refer you to their friends and family. Actively participate in community events, make a blog that lets you build a community with commentators, and make sure you’re a part of anything deemed newsworthy.

A viral marketing campaign can be very lucrative in helping you get past clients to refer you and get others in your area talking about you and familiar with your services. Can you reckon of any other ways you can implement a viral marketing campaign into your real estate business plot?

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