Using MLXCHANGE Effectively

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There are a lot of things you can do with the multi-list, however many people fail to recogize just how powerful of an application it can be. Each time they update, they pack tons of new features into it, and if you’re not aware of them or ways to increase your business productivity, taking some time to learn them and even attend an MLS class can be well worth it.

While the multiple listing service you use will vary from area to area and board to board, many rely on mlxchange, which is the one I’m the most familiar with and will give you some pointers on getting the most out of it. Even if you do not use mlxchange, there may be similar features you can try to use or suggest.

Here are Some Features of MLXCHANGE You Should Be Using If You’re Not:

1. Client Manager: While the client manager in MLXCHANGE is not as sophisticated as it could be, it does give you some great tools you can use to be more productive as an agent. You can save searches, email new listings to a client and yourself automatically through search preferences. You can also be updated on price reductions, expired listings, and more all through your email. If you’ve been ignoring the client section, take some time to practice with it and play around to see how you can use it to benefit you and your prospecting.

2. Multiple Reports: There are many pre-made reports in MLXCHANGE – client view, email view, full view, etc. If you’re reliant on using just one, take some time and see what other reports are available – they may be more suitable for giving to a customer instead of a client or vice versa. You also have the ability to create your own report and choose what information and photos are displayed if none of the pre-made reports match your criteria.

3. Mapping Services: MLXCHANGE is packed with everything from getting driving directions for planning your route from one house to the next to searching by a radius of a central point. This can really help you save time planning a route, as well as finding suitable areas to show your prospective clients.

4. Sample CMA’s and CMA Manager: When creating a CMA, I always suggest you make it yourself if possible, to help you stand out from the other agents who may have just used the CMA features in the MLS. However, it gives you some great examples and layout ideas, as well as verbiage you can use for explaining DOM and price averages.

5. The Hot Sheet: You should start getting in the habit of checking the hot sheet everyday, or even several times a day. Using the drop down menu and selected areas you work in, you can have information on expireds and price reductions within minutes.

6. Mailing List Capability: In the MLXCHANGE you have the unique ability to search for listings in any area. By going to the results page, you can actually export this data to be used in programs like Microsoft Excel and Word for making mailing labels. You can use this to target people who bought their home 5 years ago or listings that have expired but never re-listed. You can also use it to contact sellers who already have their homes for sale, but be careful you do it in a way that you are not “soliciting listings of others” since that can get you in HUGE trouble and fines.

As you can see, taking the time to learn some of these features can greatly benefit you and maximize your productivity. If you use MLXCHANGE, did you know these features exist? If you use another multiple listing service, what are some of the features you use and find make you more productive?