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What’s Your Competition Up To?
Real estate is a highly competitive field, which is why it’s always a excellent thought from time to time to take a look at what your competition is up to. Here are 5 things to check out to see what your competition is up to and choose if there are ways you can offer the same or better to help give you the competitive edge over listing appointments.
1. Their Website: Does their website outrank yours in search engines for your real estate market’s keywords? Do they offer an simpler search page with more features? Does their website entice them with any specials that yours doesn’t? Do they have a personal site or blog?
2. Promotions: Is there something they’re offering that you could but aren’t? Discounted commission rates, flat fee listing services, guarantees, and other incentives may automatically entice the budget concious and financially wary consumer into working with them over you.
3. Their affiliations: What groups does the agent belong to? Are they actively participating in community organizations or business networking groups? See if there are others you could join that could help you network into more contracts.
4. Their primary market: For some reason, all agents tend to flock to one market while others go insanely underserved. Does this agent have listings all over the place or does it seem they are all targeted in one location? Finding a location to specialize in that iisn’t over saturated with agents could provide you with years and years of listings with small to no competition.
5. Their marketing efforts: Do you see their name everywhere you go? Is there face on the billboard above a busy interstate exit? Do they send out mass mailers? Or are they doing none of these things and instead concentrating on networking and relocation buyers?
There’s a lot to learn by looking at your competition and seeing what ways you can do what they’re doing – only better. Take a small time today or within this week to see what the competition is up to and how you can improve as a real estate professional.