Recently I’ve been in the situation where I’ve been waiting in a lot of places. Some were doctor’s offices, others the dentist, some the car mechanic’s waiting room, and various others. And as I sat there I realized how under utilized waiting areas were for advertising opportunities. So today’s post is all about finding thoughts for taking advantage of advertising opportunities in waiting rooms and other “waiting places”.

By taking advantage of waiting room marketing and advertising, you can have your materials presented in front of a broad range of people with potential interest in your services. It’s vital that your brochures or flyers be professionally designed and that you have a business networking relationship with the waiting room owner established in order for this to work. If you don’t already have a strong network of other professionals, you can also inquire about paid advertising spots in an office space, as many different places are beginning to rent end table space, corners, and even the walls for additional revenue sources. Depending on your location, there may even already be agencies that handle all of the coordination of finding waiting rooms for you.

Here are some thoughts for places to take advantage of advertising in waiting rooms or areas:

Doctors’ Offices: Be sure you also remember dentists, mental health professionals, and specialists.

Garages: Anyone who’s sat in a garage waiting for their car to be repaired can tell you that the reading material gets ancient pretty quick. Check out car dealerships, tire & oil places, and other general mechanics that typically have a lot of customers waiting.

Flower Shops: Florists are called for a variety of occasions, and sometimes these occasions may even coincide with the need of a real estate agent (home for newlyweds or handling of an estate, for example).

Restaurants: This can be a fantastic place to set up a small show on the counter or in the lobby, especially if it is a well loved restaurant and take advantage of waiting room advertising.

Hair Salons: Known for gossip and regular customers, waiting room advertising and marketing in a hair salon can be an brilliant source for referrals and business.

Laundromat: People have to wait for their clothes to wash and dry, so it can be a fantastic source of traffic if you are allowed to set up a few brochures or post flyers on their bulletin board. This can be a very successful waiting room advertising and marketing opportunity as many laundromat customers are current renters or potential go-up buyers.

These are just a few thoughts to help you get started with the thought of waiting room advertising and marketing. Have you tried waiting room marketing? I’d like to hear your success tale with it or any additional thoughts for waiting room marketing.

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