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Most real estate agents somewhere have an online profile of themselves with their company, if not their own personal website. Chances are though, if you type your name in Google or another search engine, you don’t see your page come up at all. Here’s some tricks to helping you gain a little more exposure online.
Create Backlinks Backlinks are anytime a web page links to your site. Backlinks are very important to helping your page become higher ranked in search engines. You can create more backlinks in a number of ways to improve your personal website rankings.
You can write real estate articles for an online ezine and include your link in the “about the author” section. Another way of building backlinks is leaving relevant and useful comments on dofollow real estate blogs. (A dofollow blog allows search engines to crawl your link in the comment and count it as a backlink). Upstart Agent is a do-follow blog, so feel free to leave comments all that you like to help increase your search engine rankings. You may also want to participate in forums and leave your link in the footer message to gain backlinks, though not all forums will approve of this. Agentsonline.net is a great place to not only get more ideas, but also help get exposure and links for your personal website. Lastly, you can start joining every social networking site available and include your link to your page in your profile.
Do a little keyword research: Some keywords are better than others. Let’s say you are a real estate agent in Cleveland Ohio. You would want to go to a site, such as Wordtracker’s Free Keywords and type in different variations on Cleveland, Ohio, and real estate. Next, you will want to check and see which of those search terms are getting the most hits AND have the least competition. All you have to do after that is work on adding the right keywords to your description and services you provide.
Doing these two things alone will help you get more exposure to your personal profile page and hopefully help you find a few more internet real estate leads drip your way. Have any other suggestions for marketing your real estate profile page or personal real estate website? Please leave them in the comments below to share with others.
4 Comments
This is great info the internet is an AMAZING tool for both customers and real estate agents to both take advantage of. Here in Tucson Arizona the competition is pretty fierce for a top ranking website, but once you get one the leads will come in by the dozen.
It does help quite a bit. I am trying to convince a few people I work with they need one…they can barely use email though and haven’t quite seen the point yet…I did show them though our top 3 producers who no surprise are on the first page of google…hopefully one day it’ll sink in to them!
Upstart Agent’s last blog post..FIND Tip #5 – Keeping Your Farm
This is true, but unique content is paramount as is adding content. The best way to add content is to have a blog from within your real estate website.
Yeah! I agree with you. My Father gave me that advice too.