Why Agents Fail

It’s no secret that most real estate agents fail. Thousands of agents become licensed each year, and within months few of those agents are still in business. The ones who managed to hang on past the first 3 months are often struggling. Why do these agents fail? Were they not determined enough? Unorganized? Not assertive enough? Maybe they were just unlucky?

Part of it comes from not practicing what works. I recently read an ebook called Becoming a Real Estate Agent. The book clearly outlines everything that is necessary for making it huge in real estate. I have never met an agent who did everything suggested in the ebook and NOT succeed. Most of the things needed to be successful in real estate are not even that hard. Yet, for some reason, we don’t do them. We don’t make contacts, we don’t make calls, we don’t prospect. Instead we whine and complain, blame it all on a terrible market, and eventually give up.

If you’ve been reading business books to learn how to become a better agent (I reckon we all do at some point), you might as well place them all down unless you sincerely promise yourself to do the things exactlly as prescribed in the book. You are welcome to try to be creative, but remember the 3 fundamentals of getting sales: Networking, Prospecting, and Closing. If you’re not actively doing these things everyday all day, you’re likely to be disappointed. You won’t make a single sale just by reading about ways to be a better agent. You need to be DOING, too.

Sadly, many agents will not realize its the DOING that matters. I’ve seen countless agents give up and try something else – maybe they try learning the stock market for beginners instead of real estate. But that soon gets abandoned too. It’s not for terrible luck or lack of determination – its all about failing to do what works.

You don’t have to be a real estate agent statistic – get out there and start DOING and you’ll see, you will do much better in no time!