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Providing excellent customer service is a challenge for many real estate agents and brokers. Afterall, many real estate agents do not even recognize that part of their job is to provide excellent customer service. Before you can provide excellent customer service, you must first define what excellent customer service includes.
Here are a few things excellent customer service includes:
1. Accessibility: To provide excellent customer service, you must first be accessible to the customer. The customer should be able to call, email, or mail you with any of their questions or concerns. It should be easy for the customer to find this information. Having a website with a FAQ section and all of your contact details can help you be even more accessible to provide excellent customer service.
2. Promptness: All calls should be returned and all problems resolved the same business day. Postponing a problem more than one day will cause the problem to escalate to a bigger problem, especially because you are giving the customer more time to stew over their disatisfaction or predicament. Another customer service mistake is that phone calls and messages go unreturned. Playing phone tag or constantly getting an answering machine and never speaking to a live person do not create an excellent customer service atmosphere.
3. Give the Customer What the Customer Wants: This of course is not always easy. Many times you will face a loss if you give every customer exactly what the customer wants all of the time. Many times a customer with a complaint or problem does not know what they want or what is needed to resolve the problem. Give the customer a few options to choose from. The more choices the customer has, the more the customer feels in control and feels satisfied. Giving the customer what the customer wants is crucial in providing excellent customer service.
4. Compromise: You must be willing to compromise to provide excellent customer service. Maybe you cannot give the customer everything the customer wants, but surely you can give the customer something the customer wants. Be clear to the customer you are willing to compromise and ask that they be willing to compromise as well.
5. Follow Up: This is the hardest for most people to do when dealing with customer service issues. But in order to provide excellent customer service, you MUST follow up. You can opt to send them a letter, postcard, or a telephone call. Following up with customers makes them feel as if they haven’t been forgotten and can possibly lead to future business. Following up is one of the crucial steps many companies make when providing customer service and is the step that puts the “excellent” in excellent customer service.
By incorporating these ideas in your business, you will be able to exceed customer service expectations and provide excellent customer service to your future customers and clients. Do you have any tips or suggestions on how to provide excellent customer service? Feel free to share your tips and suggestions on ways to provide excellent customer service in the comments below.


5 Comments
I agree that we should give what the customer wants, they are our priority, they are always right! I look forward to receiving this information. I am always looking for information that will help my clients.
Yes! customer is very important and we should give what they want. Thank you for a very helpful and informative post. This will really help me.
I would add one more thing: Feedback/Updates – Give the client regular feedback and Updates. The compliment I hear most from my clients is that I kept them informed through the entire process. Think about it. For the realtor, it’s another real estate deal and hopefully one of many for the year, but for the client it’s one of their biggest events of the year or even life. If you call and keep them up to date on all the goings on, they feel better and know that your on top of things.
Feedback does help! There’s a lot of agents who go a few weeks without talking to their seller! Hmm…you may have just inspired me for a future post, thanks
Hello,
Thanks for the very nice and informative post.And i agree that the customers are the top most priority for us.Thanks for sharing your thoughts.