Farming Isn’t Dead – How to Farm in Real Estate

Many real estate agents are familiar with the concept of farming, but aren’t sure how to effectively farm in real estate successfully. The term “farming” in real estate usually refers to a geographic location an agent markets to regularly and reaps the benefits of more listings and referrals. Like a real farm, agents must work hard to plant the seeds and foster the growth of their farm in order to harvest the crops (clients) later down the road. Many people believe farming for real estate agents is useless, and even might say it’s “dead”.

Of course farming isn’t dead. In fact now may be one of the best times ever to consider real estate farming because so few of agents actively farm a neighborhood and now more than ever do we appreciate real human contact with others.

When done effectively, real estate farming by real estate agents can bring years of profitable real estate business. Unfortunately many agents start out farming and soon give up. Most real estate farmers start off with one major mistake: they market passively. They reckon all they need to do is send out a few postcards once a month and calls should be pouring in. Of course, it rarely works this way.

Over the next few weeks I’ll be talking about tips on farming with results. Since so many agents believe it’s “dead” – there are many opportunities to sneak in there and take over underserved neighborhoods in your area.

Here are some of the topics we’ll be covering in our Farming Isn’t Dead (FIND) Series:

Choosing a Farm: What neighborhoods will give you the best results? View FIND Tip #1
Making a Plot: Without a plot, you might as well NOT farm. We’ll discuss what plans work – and which ones fail. View FIND Tip #2
Introducing Yourself to Your Farm: Sometimes the toughest part is just finding the nerve to knock on the door.
Promotional Thoughts: Farms need sunlight and water to grow. What will you use as your sunlight and water? View Find Tip#3
Keeping Your Farm: Once the real estate farm is growing, it’s vital to make sure you maintain it to produce year after year. View Find Tip #4
Tracking Your Results: We’ll show you an simple way to track your real estate farming costs and success to help you make your farming in real estate more profitable year after year. View Find Tip #5

If you don’t want to miss our future farming for real estate agent posts in our FIND series, you may want to consider subscribing Via Email to have real estate advice and tips delivered straight to your email inbox.