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Many real estate agents are familiar with the concept of farming, but aren’t sure how to effectively farm in real estate successfully. The term “farming” in real estate usually refers to a geographic location an agent markets to regularly and reaps the benefits of more listings and referrals. Like a real farm, agents must work hard to plant the seeds and foster the growth of their farm in order to harvest the crops (clients) later down the road. Many people believe farming for real estate agents is useless, and even might say it’s “dead”.
Of course farming isn’t dead. In fact now may be one of the best times ever to consider real estate farming because so few of agents actively farm a neighborhood and now more than ever do we appreciate real human contact with others.
When done effectively, real estate farming by real estate agents can bring years of profitable real estate business. Unfortunately many agents start out farming and soon give up. Most real estate farmers start off with one major mistake: they market passively. They think all they need to do is send out a few postcards once a month and calls should be pouring in. Of course, it rarely works this way.
Over the next few weeks I’ll be talking about tips on farming with results. Since so many agents believe it’s “dead” – there are many opportunities to sneak in there and take over underserved neighborhoods in your area.
Here are some of the topics we’ll be covering in our Farming Isn’t Dead (FIND) Series:
Choosing a Farm: What neighborhoods will give you the best results? View FIND Tip #1
Creating a Plan: Without a plan, you might as well NOT farm. We’ll discuss what plans work – and which ones fail. View FIND Tip #2
Introducing Yourself to Your Farm: Sometimes the hardest part is just finding the nerve to knock on the door.
Promotional Ideas: Farms need sunlight and water to grow. What will you use as your sunlight and water? View Find Tip#3
Keeping Your Farm: Once the real estate farm is growing, it’s important to make sure you maintain it to produce year after year. View Find Tip #4
Tracking Your Results: We’ll show you an easy way to track your real estate farming costs and success to help you make your farming in real estate more profitable year after year. View Find Tip #5
If you don’t want to miss our future farming for real estate agent posts in our FIND series, you may want to consider subscribing Via Email to have real estate advice and tips delivered straight to your email inbox.
6 Comments
I’ll be checking back for sure. While farming is definitly harder in today’s internet world, I think it still can be a great prospecting tool. Can’t wait for the tips.
The problem with most Realtors is that they do not invest back into their business. Continually marketing yourself and your services is important. There are many who will just give up if they don’t get instant results. Farming is successful over time.
Thanks for the wonderful farming tips. I am a farm & ranch girl at heart and now aspire to apply this to Real Estate. I remember the days when cold-calling was legal, I actually did quite well with that. Farming sometimes does not yield such immediate results but persistence will pay off!
Thank you for reminding me that for a farm to work, you have to be consistant.
I’ve always felt that an agent should brand himself or herself as the go to person in a particular area. Once this is succeeded, the branding will help make him/her success in the real estate business.
Choosing a Farm: What neighborhoods will give you the best results?
This is important. The last thing you want is to spend a ton of energy in area to find out it is covered by a well known Realtor that has been there for 30 yrs.
5 Trackbacks
[...] Tip #1: Choosing a Farm Posted by admin June 9, 2008 This post is the first in our series Farming is Not Dead. (Farming IS Not [...]
[...] FIND Tip #4 – Choosing Promotional Items For Your Farm Posted in Marketing | June 29th, 2008 This is the 4th post in our series Farming Isn’t Dead. [...]
[...] FIND Tip #5 – Keeping Your Farm Posted in Marketing | July 7th, 2008 This is the 5th post in our FIND series. [...]
[...] FIND Tip #5 – Tracking Your Farm Results Posted in Marketing | July 14th, 2008 This is the final post in our series Farming Isn’t Dead. [...]
[...] This post is #3 in our series Farming Isn’t Dead. [...]