Posted by admin in It never ceases to amaze how many decrepit real estate signs I see just driving around each day. Some signs have peeling paint, are leaning like the Eiffel tower, many don’t even have a phone number or name rider on them. Others have so many riders hanging off of them you can’t even read what they say.
Who is responsible for these signs looking this way? It’s hard to tell. I called our sign representative once to tell her about a sign I’ve driven past probably 30 times on property that wasn’t even for sale anymore that looked like it was hit by a truck. You know what she said to me? “Sorry, I can’t do anything about it. I don’t have a work order for it and I can only take down signs when the agent sends in a work order.” It’s ridiculous the agent neglected the sign, and even more ridiculous that it didn’t faze the company that they had an expired and broken sign representing them on a busy stretch of a major highway.
Another pet peeve of mine regarding signs are seeing “open house” directional signs on a Sunday night or Monday morning. If you made the effort to set the signs up in the first place, you should also make the effort to take them down. When the signs are up in the middle of the night, people wonder if they are trustworthy or they become oblivious to them and are less likely to follow them when their really is an open house.
You should be visiting your listings at least once a week. Be sure during that visit you inspect the sign to make sure it still looks appealing from the road. Don’t over clutter it with riders and make sure your name and phone number are easy to spot. Signs tend to bring in just as much interest as newspaper ads or internet calls, so it’s important it represents you well. When the sale closes be sure you remove the sign in a timely manner. There is nothing worse than an agitated new homeowner who’s angry they still have a sign in their yard two weeks after they moved in.
It may not seem like much, but your sign says a lot about you. Make sure they are in good condition, are easy to read, and accurate. It’s these little details that will set you apart from the hundreds of other agents in your market.
