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A common complaint among agents about open houses is the number of “tire kickers” and the lack of serious visitors. Other agents may sit at an opn house for hours and not see a single soul drop by. If you’ve been having a hard time picking up prospects at open houses, here are some ideas to get more traffic at your open house:
1. Send invitations: A simple postcard inviting others to your open house can usually boost traffic if done right. Target neighborhoods by price range or that have a high number of home aready for sale. If your budget allows, try to send a minimum of 50 invitations.
2. Knock on doors: Visit the neighbors of the open house and invite them to come over and enjoy some refreshments. This is your opportunity to find out if/when they’ll be moving.
3. Pick up the phone: Call at least 15 people and tel them you are having an open house and invite them to visit. You can call past clients, old friends, or previous open house visitors.
4. Remember the signs: A simple sign rider that says “Open Sunday 1-4″ can be useful. Be sure your directionals from main roads are clear to read and follow.
5. Advertise on the internet: Many home buyers now look online to see where the open houses are. If you’re not already listed on sites like OpenHouse.com you may want to talk to your broker on making it available for your company’s listings and clients.
6. Choose the date carefully: Some days are better than others for open houses. The weather can play a deciding factor as well as things such as sports events, graduations, holidays, and activities. Some agents have had success holding open houses on weekday evenings or Saturday morningsa instead of the traditional Sunday afternoon.
Following these 6 tips will help you boost your open house traffic and hopefully meet more quality prospects in the process.
One Comment
I could can not agree more with suggestion #5. While they have not caught on the potential buyers and renters, I think online open house listing sites will become very useful for consumers. Here is a link to my site which offers free open house listings for Colorado. Colorado Open Houses
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[...] 29. Open Houses: I know, I know…open houses are a waste of time. Open houses don’t bring serious buyers. Go on and list your excuses. But if someone wasn’t seeing any benefit from open houses, guess what? Nobody would have them at all anymore. The 200+ open houses advertised in today’s Sunday paper tells me that you can get leads from an open house. Here’s how to get more traffic at your open houses. [...]