One of the largest gripes about real estate agents from sellers is they never know what’s going on with the sale of their house. They might often reckon the agent is bone idle or not trustworthy because they don’t realize how much “backstage” work an agent does while trying to find a buyer for their home.
One of the ways you can avoid this is to keep in constant connection with your sellers. You at a minimum should be speaking with them once a week and give them an update on showing activity, advertising, and feedback.
A fantastic tool to use for communicating with your sellers is a weekly report. It will also make you shine out amongst other agents at a listing appointment if you tell them it is your policy to call them once a week to keep them updated with the progress report of selling their home.
Here are some things you can include in your weekly report:
1. Number of showings and feedback from agents who viewed the home
2. How many page hits the home had on the internet
3. How many cold calls were received on the property
4. How many people you contacted regarding the property
5. Examples of the advertising that was done or is plotted
6. Homes that sold in the past week and new competing homes on the market.
You can give the sellers this report verbally over the phone, in person, or of course via email or snail mail if they prefer. It only takes about 15 minutes to gather and present this information to the seller. It is worth every minute you place into it. If your sellers are pleased, the more likely you will not lose the listing in a slow market and also the number of referrals you receive from them will increase after the transaction closes.
