Posted by admin in Most people will buy and sell at least 2 or 3 houses in their lifetime, many will have several more real estate transactions throughout their lifetime. Past clients can also be a source of referral business, so it’s always worthwhile to stay in touch with your clients long after the sale is over.
Here are 5 great ways to keep in touch with your past clients:
1. Add them to your mailing list: Be sure to send them holiday cards, anniversary cards, birthday cards, and any promotional mailers you may have. They might not care that you just listed or sold another home, but it is a subtle way of reminding them you’re still active and thinking of them.
2. Call them regulary: It only takes a few minutes to call them and say “I was just thinking of you today, how are things going?” You can ask them if they know anyone who might be selling or buying a house, invite them to an office or professional function, or share some news with them they might be interested in hearing about.
3. Host a past client party: You can opt to host it at your own home or rent out a banquet room at your favorite restaurant. Make it fun, casual, and suitable for them to bring their families with them. You may want to have door prizes or a gift for each household you invite.
4. Keep them on your email list: Sending a quick monthly newsletter to their email every once in awhile is another easy way to keep in touch with past clients. You can include market updates, new listings, current local events, or recipes.
5. Send them gifts: You don’t have to send anything elaborate or fancy. A pack of seeds in the springtime, notepads with your information on them, sports team schedules, or other promotional marketing materials are nice gestures to remind them of you.
Starting out with just a few of these things will help you retain your past clients and keep them and their referrals coming back for more.
